The Up Inc. Blog

The Latest Organic Trends & Growth Strategies

February 26, 2024
Organic Vs. PPC In 2024: Which Is A Better Investment?

Key Takeaways The first organic search result is 10x more likely to receive a click with an average CTR of 27.6% The #1 result in Google gets 34% of the organic traffic and improving your ranking from #2 to #1 can actually double your organic traffic Only 0.63% of Google searchers click on something from […]

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August 14, 2023
What Is Blog Marketing And How Can I Use It?

Each month, 409 million people read around 20 billion blogs. While that might seem like an oversaturation of content, it doesn't change the fact that marketers who prioritize blogging experience 13x more ROI than marketers who don't. Key Takeaways 71% of marketers report that content marketing has become more important to their organization in the […]

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August 7, 2023
The 4 Types Of SEO: A Complete Guide

Search engine optimization (SEO) has become synonymous with digital marketing success. In fact, 49% of marketers report that organic search has the best ROI of any marketing channel. Key Takeaways On-page SEO refers to anything on your web page including blogs, website copy, and product descriptions Off-page SEO refers to anything that happens outside of […]

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July 31, 2023
What Is Domain Rating And What Is It Good For?

Knowing where you stand among your competitors is crucial for any industry professional. And in the SEO world, metric tools like Domain Rating allow you to both identify the competition and overtake them. Key Takeaways 85% of SEOs and marketers believe that link-building has a big impact on brand authority and brand building Only 2.2% […]

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July 24, 2023
8 Customer Profile Analysis Methods That Will Boost Sales

Your website’s user experience is everything in 2023. Creating a personalized experience increases the chances of customer loyalty to your brand and products as your customers will feel seen, heard, and valued. But perhaps more importantly, customer-centric brands also report profits that are 60% higher than those that fail to focus on customer experience (CX).  […]

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July 17, 2023
20 Pros And Cons Of Social Media Marketing In 2023

There was a time when only 28% of businesses used social media for marketing purposes. But now, more than 91% of companies do. Key Takeaways 76% of consumers expect a reply within 24 hours on social media 150 million new users joined social media since this time last year 84.3% of consumers are more inclined […]

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July 10, 2023
What Is SEO And How Does It Work For Your Business?

For 61% of marketers, improving SEO and a company's organic presence falls within their top inbound marketing priorities. Key Takeaways Pages with URLs that contain a keyword have a 45% higher CTR A recent study found that the number of unique referring domains linking to a page was the highest-correlating factor to rankings in search […]

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July 3, 2023
How To Write Blogs That Are SEO-Friendly In 2023

Anyone (including robots!) can write a blog post. But with over 200 ranking factors at play in Google's algorithm to determine which web pages will rank the best, writing a blog post simply isn't enough.  In 2023, your blogs need to be SEO-friendly. Key Takeaways Long-tail keywords have click-through rates that are 3-5% greater than […]

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June 26, 2023
What Is Organic Traffic And Why Does It Matter?

In 2023, the worth of the SEO industry has grown in excess of $50 billion. You might be wondering how that gargantuan number came to be. The answer is simple: organic traffic.  Key Takeaways The first organic search result on Google gets 28.5% clicks on average In comparison, Google Ads have an average CTR of […]

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June 19, 2023
8 Benefits Organic Social Media Can Offer You

The days of using social media to look up old high school classmates are long gone. In fact, 91% of marketers consider social media an important and lucrative business and networking platform.  Key Takeaways 90% of social media users use a social media platform as a means of communicating with brands and businesses 50% of […]

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