On average, only 54% of marketers feel confident in their ROI measurement across digital channels, leaving them with more questions than answers about the returns from their overall spending. Key Takeaways Many SEOs think that linking out to high-authority sites helps send trust signals to Google 42.6% of link builders rely on metrics like Domain […]
Is blogging still relevant in 2023? If you think it isn't, then you might want to consider the fact that 86% of content marketers use blog posts as part of their marketing strategy. Key Takeaways WordPress users alone produce 70 million new posts each month 71% of bloggers say that SEO is the most important […]
Today’s eCom marketplace is only getting more and more competitive. But with 82% of businesses reporting that SEO had a positive impact on their overall marketing performance and goals in 2022, you have to admit there's something of value there. Key Takeaways 82% of survey respondents reported SEO had a positive impact on marketing performance […]
Paid advertising may seem like the best strategy in today's competitive market. But 88% of marketers who have an SEO strategy in place expect to maintain or increase their investment in 2023. Key Takeaways 53% of businesses get their overall web traffic from search engines 54.4% of global website traffic comes from mobile phones 93% […]
More than 92% of American businesses have adopted the use of social media marketing campaigns. Can you count your business in this majority stat? If not, you may want to reconsider just how much social media can do for you. Key Takeaways On average, Internet users spend 151 minutes per day on social media Social […]
All signs are pointing to another recession in 2023. However, we also know that most companies only analyze about 12% of their collected data, leaving 88% of opportunities (and threats) unnoticed. Key Takeaways SEO drives 1,000%+ more traffic than organic social media Blogging influences 6% of eCommerce sales; 12% for businesses that blog regularly 93% […]
Digital marketing is a beast - A beast whose current worth in the U.S. alone is estimated at $460 million. SEO in digital marketing combines the best of both worlds: Focused on organic growth and on-page optimization, SEO can leverage your digital marketing efforts like paid search never could. Key Takeaways The compound annual growth […]
If you don't have a blog on your website, then what are you doing? Blogging can not only help you get up to 55% more website visitors but can also increase your ranking potential by 434%. Key Takeaways 71% of bloggers say SEO is the most important source of traffic to your website Posts with […]
Despite what it may seem, Google E-A-T is not the new Postmates. E-A-T has less to do with food, and more to do with quality content consumption. Key Facts E-A-T stands for Expertise, Authoritativeness, and Trustworthiness An additional "E" was added in December 2022 to convey the importance of Experience (E-E-A-T) 85% of SEOs and […]
Content is King. But what's a king without a strategy behind the crown? At A Glance 44% of marketers currently use buyer personas to better under their buyer's journey 29% of marketers are projected to start using personas in the next 12 months Storytelling can boost conversion rates by 30% 64% of marketers whose organization […]
