13 Ways To Increase Organic Traffic To Your Website

March 27, 2023
Up Inc.

How To Increase Organic Traffic

Want to increase organic traffic to your website or e-commerce store but don't know how? Don't worry - you've come to the right place.

At A Glance

  • 77% of Internet users read blogs while 80% of bloggers report that each blog post posted can help drive results
  • Bloggers who publish two to six times per week are 50% more likely to report strong results
  • Only 50% of bloggers are performing keyword research for their content while 17% of bloggers never use a keyword research tool
  • 94.74% of keywords receive 10 monthly searches or fewer whereas 0.0008% of keywords get more than 100,000 monthly searches
  • 70% of consumers prefer getting to know a company through blog posts as opposed to paid ads
  • 69% of marketers actively invest in SEO
  • According to AHREFs, the more backlinks a page has, the more organic traffic it gets from Google
  • 49% of all marketers say that organic search has the highest ROI of any marketing channel
  • Another study found that SEO delivers a higher ROI than paid search advertising
  • The average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords
  • While 71% of bloggers say that organic search traffic is their top traffic source, 56% say social media comes in at a close second
  • 50% of bloggers perform outreach for guest posts while 60% of bloggers write one to five guest posts per month
  • 42% of SEO strategists claim to be spending an equal amount of time on building external links and internal links

Below are our top tips for helping you increase organic traffic while reaping all the benefits that come with it.

See Related: Paid Vs. Organic Media: What's Best For You?

How To Increase Organic Traffic

As an SEO company, we're well-versed in the various strategies that can help you increase organic traffic. Below are some of our favorites:

#1. Create Content With A Weekly Blog Post

Nowadays, everybody is creating content - and for a good reason!

Currently, 77% of Internet users read blogs while 80% of bloggers report that each blog post posted can help drive results.

That means that 77% of the Internet is looking for high-quality content that you can churn out. And when you do, you'll likely join that 80% of bloggers reveling in their increase in organic traffic.

Sometimes, all it takes to generate traffic is getting a blog post out once weekly. But you can even post more regularly than that.

According to Orbit Media, bloggers who publish two to six times per week are 50% more likely to report strong results.

Suffice it to say that content is the hot commodity of the modern day.

Google search console

#2. Reach Your Target Audience With Relevant Content

As you've now seen, blogging can automatically increase organic traffic. That is if you blog with the right SEO strategies in mind.

Only 50% of bloggers are performing keyword research for their content while 17% of bloggers never use a keyword research tool.

That means there's plenty of room for you to optimize your content accordingly. While these bloggers are likely racking up more web pages on their websites, that's not to say that all of the content they churn out is valuable.

Keyword research tools can drastically improve your organic search traffic while getting you on the search engine results pages you actually want to be on. Just remember:

Only relevant keywords will generate relevant traffic.

#3. Use Long Tail Keywords To Your Advantage

Long-tail keywords are typically a combination of three or four words that you can use to create compelling titles for your blog posts. For example, we're a "leading Los Angeles SEO company" that's passionate about empowering businesses through digital marketing.

See what we did there? Long-tail keywords can easily turn into branded keywords, boosting your brand while avoiding the use of the same keywords over and over again.

Currently, 94.74% of keywords receive 10 monthly searches or fewer whereas 0.0008% of keywords get more than 100,000 monthly searches.

See why it's important to perform keyword research now? There is ample opportunity to increase organic traffic to your website. You just need the right SEO strategies to help you get there.

Meta description meta description

#4. Optimize For Your Readers, Not For Search Engines

We know we've harped on strategizing how to optimize your website for search engines' sake. But you can't let search engines trump your customer base.

Understanding your potential clients is what should be at the forefront of your mind. Sure, you can get to know them better by researching their search queries or learning more about their own demographics through tools like Google Analytics.

But when creating content to increase organic traffic, never forsake your voice to please search engines over customers. Here's a good statistic to keep in mind:

70% of consumers prefer getting to know a company through blog posts as opposed to paid ads.

So if your content starts to sound a little too robotic or spammy in order to appease search engines, consider where your true priorities lie. (With your customers, of course!)

Meta descriptions

Bonus: The Importance Of Consumer Profiling When Growing Your Business

#5. Research Your Organic Search Traffic Competition

Sizing up the competition is a universal trait all businesses should employ. After all, if you want to learn how to increase organic traffic to your website, then you need to know who you're competing against.

Think of it this way:

69% of marketers actively invest in SEO.

That means there are a lot of people out there looking to increase traffic to their own sites. But increasing organic traffic doesn't necessarily mean going to the epicenter where all high competition lies.

Instead, increasing organic traffic can happen from the sidelines. Then, over time, you can make your way into the big leagues. Let's dig into this a little bit more...

#6. Target Keywords With High Search Volume And Low Competition

Let's say you have your eyes set on a keyword with immense search volume. But when you research your fellow search engine competitors, you find that your domain authority simply doesn't qualify you for a chance to overcome them.

Rather than admit defeat, try looking in another direction. Invest your time in keywords with low-competition search rankings, then dominate when it comes to the ranking factor.

This way, you can still gain more organic traffic (albeit on a very particular subject) by landing yourself on the first page, generating more backlinks to your website, and giving you time to accrue greater authority.

According to AHREFs, the more backlinks a page has, the more organic traffic it gets from Google.

So don't think you're just biding your time with this SEO strategy. Remember: SEO plays the long game.

Links impact ranking

#7. Get An SEO Company To Perform Keyword Research For You

If all of this sounds overwhelming, that's totally normal. As an SEO company ourselves, we get that all of these strategies put into practice take a lot of time and energy.

That is, time and energy you may not necessarily have as a business owner.

So if you're not looking to DIY your way into increasing organic traffic, why not rely on a search engine optimization company that can increase website traffic for you?

49% of all marketers say that organic search has the highest ROI of any marketing channel. And yet another study found that SEO delivers a higher ROI than paid search advertising.

From these stats, it's clear that organic search results have more than plenty to offer. So if you'd rather not go into battle with the search engine bots, we'll happily step into the ring for you.

Number of keywords

#8. Optimize All Your Pages, But Especially Your Important Pages

In general, it's likely that your website will contain multiple pages. But making sure they're all up to snuff is yet another way you can make sure to boost your search rankings.

This means optimizing the meta description, making sure the content matches search intent, that there's no keyword cannibalization with other pages, no spammy links on your site, and more.

More than anything though, you'll want to pay close attention to a chosen few pages that should target your keywords aggressively. At Up Inc., we've created a strategy to do exactly that while simultaneously capitalizing on audience research as well as internal links.

And you want to know why?

The average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords.

So while we focus on target pages for our clients, we're simultaneously creating waves for other Google search results as well. And it's a method that's proven worth it.

Proof of results

While working with a "self-care meets wellness" skincare company, we at Up Inc. managed to increase their organic visitor growth by 300% while ranking them for 4,529 keywords in Google's Top 100 Results.

The proof is in the pudding, as they say. And for all our clients, we like to be upfront about how we can effectively help their businesses grow.

#9. Boost Your Content Through Social Media

If you want more traffic, then you can't be shy about self-promotion. And with social media at your disposal, you already have a built-in promotional tool!

While 71% of bloggers say that organic search traffic is their top traffic source, 56% say social media comes in at a close second.

So why not utilize your top traffic channels together to get more traffic all around? Seems like a pretty easy promotional strategy to us.

Dominant channel share

#10. Prune Your Website Of Broken Links

When you've come across a website in a Google search and tried to click on a link only to find it was broken, what did you do? You probably pressed the back button as fast as you could!

Like that gut reaction, Google's algorithm similarly gets turned off by these signals. In fact, broken links tell Google that your website is probably outdated.

Taking the time to prune your website of all broken links may seem time-consuming, but it'll do wonders for improving your rank in the search results.

#11. Try Your Hand At Guest Blogging

Guest posting refers to when another website agrees to publish your article. One of the best benefits you'll get with this deal is a guaranteed backlink.

50% of bloggers perform outreach for guest posts while 60% of bloggers write one to five guest posts per month.

To say this is a lucrative path really is an understatement. When you work with other sites to boost your own original content, you also forge new business relationships which may come in handy in the future.

Guest posts per month

#12. Set Up Internal Links

Another easy way to increase your organic traffic is by building internal links. Internal links refer to links you create to different pages on your website from your website.

So this could look like linking one blog post in the context of another one of your blog posts. Oftentimes, internal linking will be neglected in favor of external linking, which are links created by other websites that point to your domain.

While you might think external links have more to offer, 42% of SEO strategists claim to be spending an equal amount of time on building external links and internal links.

Sure, it's good to lean on your relationships to help boost you up. But don't think you don't have the power to do so yourself too.

Most popular link building tactics

#13. Get A Search Engine Optimization Company To Do All That For You

You likely found this blog post with the query "how to increase organic traffic." So we get that you mean business!

But if all this talk about meta descriptions, multiple URLs, and more has completely overwhelmed you, don't worry. At Up Inc., we're ready to implement these SEO strategies to give you the time and peace of mind you need to focus on what's truly at stake - your business.

Create An SEO Strategy With An Expert Team

We've spent the last 20 years helping clients grow their sales through time-tested, effective marketing strategies. So what exactly can you expect from us?

Work with up inc today

What To Expect From Up Inc.

At Up Inc., Our Organic Traffic Framework follows a succinct pathway toward success. From our Search & Discover Roadmap to our On-Page Optimization tactics, to our Blog Content Strategy, and finally to Website Placements, we know how to handle it all.

As a business owner, it's important for you to spend all your energy on what really matters - growing your business and creating and maintaining relationships with clients.

In today's world, SEO is an absolute must. But if you'd rather worry about, well, everything else you need to do to run your business, then you can trust us to increase your organic search traffic and return with even more SEO benefits than you thought before.

The Bottom Line

SEO isn't going anywhere anytime soon. So if you're looking to reap its many benefits, you'll want to go with professionals.

Feel free to set up a free analysis call with us to get started. After that, we'll walk you through every step of the process. 

Keep Reading: 8 Key Benefits Of Customer Journey Mapping

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Up Inc. eCommerce Agency is a digital marketing agency based in Los Angeles, CA. Founded in 2021, Up Inc. specializes in eCommerce, generating growth for brands by focusing on visibility, customer loyalty, and digital revenue. For more SEO tips and industry insights, follow us on FacebookInstagram, and LinkedIn.

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