Is blogging still relevant in 2023? If you think it isn't, then you might want to consider the fact that 86% of content marketers use blog posts as part of their marketing strategy.
Blogging not only increases organic traffic to your site, but it can also help you produce 67% more leads each month than businesses without a blog.
So, before you fall into the trap of thinking that blogging is outdated or a fruitless strategy, consider these 11 benefits blogging can offer you and your eCom business. You might be surprised to see just how many benefits you'd be missing out on!
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The demand for new content seems neverending. And just to put this notion into perspective, we'll introduce you to this staggering statistic:
WordPress users alone produce 70 million new posts each month.
But how many of those blogs do you think actually offer value, not only to readers but to other search engines as well? The answer is not many.
According to AHREFs, 90.63% of pages on the Internet receive no search traffic from search engines like Google. But luckily, this leaves a lot of space for small business owners like yourself to produce high-value, relevant content that other blogs simply can't provide.
So how do you create content that's sure to persist throughout the ever-changing trends of the 21st Century? Stick to evergreen content that can withstand the test of time.
38% of total blog traffic comes from "compounding posts."
Compounding posts refer to blogs whose traffic grows steadily over time. So rather than focusing on a particular topic that's only relevant for one season out of the year, these types of posts cover topics that are constantly relevant and therefore sustainable.
Driving traffic to your website remains one of the biggest prerogatives for all SEO campaigns across the board. And luckily, one of the biggest benefits of blogging is its ability to drive traffic coming from search engine results while boosting your site's rank over time.
71% of bloggers say that SEO is the most important source of website traffic.
But this also means that it's not enough to simply write a personal blog with plenty of familiar anecdotes. Instead, you need to be creating content that's valuable to readers in order for Google or any other search engine platform to reward you.
At Up Inc., we've culminated over 35+ years of experience developing the best SEO and blog strategies possible to help companies increase sales, dominate organic search, and attract more customers.
From 2020-2021, we managed to 35x one luxury beauty company's organic visitor growth, resulting in 605 unique organic sales in 10 months and ranking them for 6,500 keywords in Google's Top 100 results.
There's no question that blogging helps to boost site visibility, especially when each post goes out on a regular basis. But if you're not sure how to start blogging or what certain keywords you should be using, you'll want to work with a leading SEO company that can offer you the proper services to help your eCom business succeed.
An optimized blog post can do so much for your site overall. From using the right keywords to proper link-building practices and more, a blog can guarantee your site more traffic while helping you generate interest among your target audience.
Blogs can result in a 434% increase in indexed pages.
Not only will this help you grab the attention of more readers and potential customers alike. This will also help to establish you as an authority figure in Google's eyes as more and more people flock to your blog for valuable content.
One of the many benefits of having your own blog is getting to interact personally with customers. Not only can this type of relationship help you understand customers' pain points.
But this can also help customers feel more connected to you as a brand.
7 out of 10 customers prefer promotions through articles rather than ads.
Blogging helps to foster a community among your customer base while simultaneously offering you a platform to advertise a call-to-action. And, as it turns out, customers don't mind a promotion here and there so long as it's embedded in organic content.
Readers and customers alike want to feel connected to you as a brand. They're not just here for your services.
Offering little tidbits of your personal experience through a blog can do more to humanize your brand than anything else. And at the end of the day, that's all customers really want.
If you've ever looked at other people's blogs, you've probably been impressed by the number of links they've managed to cultivate. But don't be fooled into thinking that links are an unattainable rite of passage.
Businesses with blogs get 97% more inbound links.
This is why offering value is so important for blogging as a whole. When you provide valuable content, other bloggers will be more inclined to link back to your original blog as a resource for readers.
And this type of chain-link effect sends amazingly positive signals to Google.
The more backlinks a page has, the more organic traffic it receives.
Now, you're able to leverage your blog as proof of your authority on the subject. And you're able to create more brand awareness by virtue of another guest blogger sharing your content!
Just because you started a blog on your business website doesn't mean everyone will immediately know about it. That's why you have to use other social channels to post about your blog efforts while generating more interest in your business overall.
Social media is the most popular channel for driving blog traffic.
Plus, when you advertise your blog on social media, you're effectively repurposing blog content for your social media feed. For each blog post that gets published, you can easily create social media tiles that offer up highlights of the blog.
But don't give everything away in these social media tidbits. Encourage people to click the link in your bio so they can follow along your blogging journey on your website!
There are many things that make blogging important. But perhaps one of the most important benefits blogging has to offer is its ability to showcase your brand personality and voice.
55% of brands gain new clients due to blogging.
But why is that exactly? Let's say you have a set of services you'd normally advertise, but instead, you decide to refocus your efforts on blogging.
Each blog post offers you the opportunity to showcase your unique style as a brand while getting conversational with readers. And who doesn't love getting to know the inside scoop of a brand they've been somewhat curious about but haven't known how to approach the establishment as a whole?
Half of the people who arrive at a brand's blog are more likely to convert as compared to people coming through organic traffic.
That's because blogging has more to do with personal connection than anything else. Whether your blogs focus on informational content or showcase step-by-step how your product works, readers will appreciate the fact that you took the time to nurture your customer relationships.
If you've found email marketing difficult in the past, you might find it far easier once you manage your own blog.
Businesses that blog generate 2x more email traffic than businesses that don't.
And why is that? Because with blogs, you've already nurtured your customer relationships. By openly showcasing your brand personality and voice, customers know what they're getting into when they sign up for email subscriptions.
So think of email marketing as an extension of your blog. It's yet another place where you get to employ a 1-on-1 conversational tone with readers and customers alike.
Besides, companies with blogs produce 67% more leads each month than those without blogs.
Putting out blog material may be what gets people on your website. But who's to say they won't stick around and browse after they like what you have to say?
With so much information and content on the Internet, it's important to make sure your website stands apart from the noise. And that means making sure that your content always comes from a place of authority and trust.
52% of survey respondents reported that a blog itself adds credibility to the overall website.
Anyone can make a website nowadays. But a successful business needs to be able to back up its website with valuable blog material to boot.
Blogging shows customers that you're a real team of people ready to engage with website visitors, whether it's to answer their questions or teach them about something they're particularly interested in.
Plus, 62.96% of people perceive blogs with multiple authors to be more credible.
With varying opinions, readers are more likely to be entertained by the diversity of voices you employ at your business. So don't be afraid to make your website material reflect each individual on your team (so long as they're willing to showcase their personality online!).
At Up Inc., our SEO and content marketing strategies leverage the amazing benefits blogging has to offer. So if you want to make sure your website can fulfill its greatest potential, work with an SEO company that has your best interests in mind.
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Up Inc. eCommerce Agency is a digital marketing agency based in Los Angeles, CA. Founded in 2021, Up Inc. specializes in eCommerce, generating growth for brands by focusing on visibility, customer loyalty, and digital revenue. For more SEO tips and industry insights, follow us on Facebook, Instagram, and LinkedIn.