Organic Marketing: What Is It And How To Get Started

May 15, 2023
Up Inc.

What Is Organic Marketing

Paid advertising may seem like the best strategy in today's competitive market. But 88% of marketers who have an SEO strategy in place expect to maintain or increase their investment in 2023.

Key Takeaways

  • 53% of businesses get their overall web traffic from search engines
  • 54.4% of global website traffic comes from mobile phones
  • 93% of web experiences start on search engines like Google
  • 44% of SEMRush survey respondents said that improving the quality and value of their content has led to success
  • Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
  • 61% of consumers prefer to be contacted by brands through email
  • 69% of marketers use social media for building brand awareness
  • It takes between 5 to 7 impressions to even start creating brand awareness
  • 92% of consumers believe suggestions from friends and family more than paid advertising
  • More than 85% of customers want to experience proactive communication and contact from a business
  • 91% of smartphone owners made a purchase after seeing a relevant ad

That's because organic marketing and SEO lay the foundation for sustainable growth whereas paid marketing strategies only offer quick solutions. So if you're wondering where your money is truly best spent, then you have to consider what organic marketing has to offer to you.

Below, we'll go through the benefits of organic marketing and we'll even give you some actionable steps to start your organic marketing campaign off on the right foot. So, keep reading!

See Related: 12 Ways To Find New Customers And Increase Sales

What Is Organic Marketing?

Organic promotion tactics

Organic marketing refers to every kind of digital marketing strategy outside of paid marketing or paid ads. Sometimes referred to as inbound marketing, organic marketing strategies seek to drive traffic while producing high-quality content. But why?

53% of businesses get their overall web traffic from organic search.

This means that most users are looking for valuable content through organic channels, hoping to sidestep search ads and instead opt for other websites that may foster a true emotional connection with them.

Organic marketing campaigns may not produce as immediate results as paid ads can. But organic marketing lays the foundation for a long-term strategy that can help small business owners more than paid advertising can in the long run.

What Can An Organic Marketing Strategy Offer You?

Organic and paid marketing can often go hand in hand while reinforcing one another's efforts. But here are some of the benefits you'll only get to reap with the right organic marketing tactics.

Increase Brand Awareness

Channels used

As with any marketing strategy, you need to start at the top of the sales funnel, which is brand awareness. After all, you won't get any customers if they're not even aware that your product or services exist!

But did you know...

It takes between 5 to 7 impressions to even start creating brand awareness.

That's right. Not only will you need to dial into your target audience. But you'll also need to be consistent with your target audience in the type of blog content you produce.

Only with consistent effort over time will you start to gain their trust and attention. And with an organic marketing strategy, you'll set yourself up successfully as you consistently create content that speaks to your target customers.

Reinforce Word-of-Mouth Marketing

Word of mouth

Paid ads and social media marketing are all good and fun strategies. But nothing beats the power of word-of-mouth.

92% of consumers believe suggestions from friends and family more than paid advertising.

And with organic marketing, you can establish yourself as an authoritative brand that's more likely to be trusted by folks who then refer your brand to others.

Plus, if you happen to create a blog post that's particularly informative and intriguing, you may have a better chance of folks sharing your blogs or social media posts, furthering your reach than ever before!

Nurture Relationships With Potential Customers

benefits of crm to companies

There are many things that make organic marketing important. But perhaps the most important quality of an organic strategy is being able to connect with existing customers.

More than 85% of customers want to experience proactive communication and contact from a business.

With paid ads running almost constantly, engaging with brands organically almost seems like a luxury one can't wait to be afforded. Inorganic marketing on its own can sometimes come off as cold.

But when you create a safe space for your customers through your social media platform and other marketing channels, they'll more likely feel connected to the brand as a whole.

Getting Started On Your Organic Marketing Strategy

The benefits of organic marketing speak for themselves. So here are some actionable ways you can put organic marketing into practice.

#1. Analyze Your Current Organic Traffic

Traffic sources

Of course, one of the main goals of organic marketing is to drive traffic. But you can't do that without analyzing your current organic traffic trends first.

From this analysis, you should be able to determine your audience's current traffic habits while maximizing how to reach your ideal audience at the same time.

54.4% of global website traffic comes from mobile phones.

So if your website hasn't been optimized for mobile, then you have a considerable amount of work to do. Figuring out where customers find your brand is the first step toward building a sustainable organic marketing campaign.

After all, your subsequent organic marketing strategies will only work when you truly understand your audience. So figure out what they want to see and give it to them.

#2. Implement Search Engine Optimization (SEO)

Seo shift

Search engine optimization, or SEO for short, is exactly what it sounds like. You're effectively optimizing your website for search engines so that they will reward you in return, granting you greater visibility for potential customers.

But why spend money on something like SEO? Well, consider this statistic:

93% of web experiences start on search engines like Google.

Just think of how often you Google things a day. From simple queries to specific brands, you're searching for things all over the place.

So if you want to amp up your content across search engines and social media platforms, then you'll want to optimize everything you possibly can. But we understand how daunting a task this may seem at first glance.

That's why, as a leading SEO company in Los Angeles, we've perfected our proven, and effective, four-step process that can help you effectively scale growth without relying on ad spend.

With 35+ years of experience, we've managed to help companies increase sales, dominate organic Google search, and attract more customers - all through organic marketing strategies. But if you don't believe us, just take a look at our proof of results.

From 2020-2021, we managed to 35x one luxury beauty company's organic visitor growth, resulting in 605 unique organic sales in 10 months and ranking them for 6,500 keywords in Google's Top 100 results.

There's a reason why 94% of clients work with us for 1+ years. Not only do they see substantial growth, but they see it consistently across the board with our unique organic marketing campaigns.

Bonus: Why Is SEO Important To Digital Marketing?

#3. Generate Evergreen Content

Evergreen types

Evergreen content refers to optimized content that will continually stay relevant over long periods of time. While fads and trends may come and go, evergreen forms of content can continue to provide value to readers no matter the changing seasons.

Some tend to doubt the power of evergreen content or content marketing in general though. But to those who doubt, we have this statistic to share:

Content marketing generates over 3x as many leads as outbound marketing and costs 62% less.

As your marketing budget has inevitably gone up over the years, we think you'll particularly appreciate this aspect of marketing through content. Content also offers you a unique platform to showcase your brand's personality.

Plus, with user-generated content, you can even include customers and their reviews of your services or products into the fold of your overall digital footprint. Talk about a way to maximize your social media presence for the better!

#4. Optimize Your Content Marketing Strategy

Choose content

While evergreen content remains "fresh" for long periods of time, that's not to say you shouldn't continually optimize as you go. The more content you produce, the more you'll need to refresh it with up-to-date statistics, current data, and more.

44% of SEMRush survey respondents said that improving the quality and value of their content has led to success.

That's because everything in the SEO world is constantly evolving. Guest posts may be king one day, then keyword research tops it another.

Either way, keeping your finger on the pulse of all things SEO will help you adapt to changes in real time while maintaining your customer base. And this will help you send positive signals to Google as well as as you demonstrate that you're keeping up with the times!

#5. Develop An Email Marketing Strategy

First check of the day

You'll almost always see the debate between organic marketing vs. paid advertising vs. email marketing and so on. But combining all of these strategies together is actually the best way to stretch your organic marketing campaign as much as possible.

61% of consumers prefer to be contacted by brands through email.

This is to say that email marketing is nowhere near dead. In fact, it's well, alive, and preferred by the majority of consumers!

Email marketing is actually quite similar to organic marketing in that it allows you the opportunity to get to know customers on a more personal basis. Through email, customers are greeted with a personal greeting, giving them a sense of who your brand is and how they may expect to be treated.

So don't sleep on email. It's one of the best strategies you can use to accompany and support your overall organic marketing campaign!

#6. Build A Presence Through Social Media Platforms

Average number

What do most people do when they're bored? They log onto social media. And with so many people hanging out in these digital spaces, this gives you the perfect opportunity to build brand awareness while getting conversational with potential leads.

69% of marketers use social media for building brand awareness.

And while paid advertising exists on social media, people can't help but love the informal nature of social media and the kind of personalized experience it has to offer. So as you go about establishing your social presence, remember to come from an organic standpoint.

This way, you're not relying solely on paid advertising to get your brand and messaging across. You're also offering unique content to potential leads who are interested in getting to know who you are as a brand and what you stand for.

Organic Marketing Efforts vs. Paid Marketing Strategies

We've talked a lot about how organic marketing and paid marketing may go hand in hand. So here are our top tips for when to implement paid ads into your organic marketing advances.

Only Use Paid Ads When Necessary

Retargeting use

Organic marketing is all about laying the foundation for a trusted relationship with a customer. But that's not to say that paid ads don't have their place in your overall organic marketing campaign.

91% of smartphone owners made a purchase after seeing a relevant ad.

The keyword here is "relevant." Through organic marketing, you'll be able to track your current customers' traffic habits.

And with paid ads, you can take that a step further. See which users may have been lurking around on your profile, then target them with a relevant ad that speaks to their curiosity.

This way, you're merging organic and paid strategies together, making the whole process seem effortless.

Use Paid Marketing To Boost Top-Performing Organic Content

Organic vs paid

Another great way to maximize your organic content is by boosting your best-performing pieces. Let's say there's a particular blog post you've published that's seeing some amazing organic gains.

Since you’ve already racked up an organic following for it, boosting it with paid ads will only enhance this blog post as your best piece of content. By coupling paid ads with organic marketing styles, you can blend the best of both worlds without feeling like you have to rely solely on one without the other.

The Bottom Line

As the world of marketing continues to shift and evolve, we remain committed to helping clients navigate this rocky terrain with the best SEO and organic marketing strategies. 

Keep Reading: 8 Organic Social Media Tactics That Actually Work

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Up Inc. eCommerce Agency is a digital marketing agency based in Los Angeles, CA. Founded in 2021, Up Inc. specializes in eCommerce, generating growth for brands by focusing on visibility, customer loyalty, and digital revenue. For more SEO tips and industry insights, follow us on FacebookInstagram, and LinkedIn.

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