70% of all search clicks go to an organic search listing. Users are far more likely to trust organic search results. This becomes apparent as soon as you learn that 1.8% of all traffic comes from paid searches.
Organic clicks have immense impact: Statistics show that organic traffic can account for 40% of total revenue.
So, whether you're a passionate business owner or a budding entrepreneur, your website should be fully optimized to maximize your potential and performance in Google.
How does website optimization help drive organic traffic? Keep reading to learn more.
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At Up Inc., we understand the immense value and positive impact that an SEO campaign can have on your business and brand. As one of Los Angeles’ leading E-commerce agencies, we have adopted a highly efficient and holistic approach to SEO that allows you to gain compounding benefits that propel your website to the forefront of search engine results. We use various website optimization tools, specialized techniques, and tried-and-true methods to ensure pages and blogs are optimized correctly.
We accomplish this in a few ways. Here's what you can expect during month 1 of your SEO campaign with us:
Optimizing a website can be a complex and multifaceted process, requiring time and effort to ensure success. It's important to adopt a holistic approach to SEO, as this creates compounding benefits when done correctly. Additionally, it's important to satisfy Google's algorithms in order to secure as many pages on page 1 of the search engine page results (SERPs) as possible.
Google uses over 200 factors in its algorithm when ranking websites, and an SEO campaign works to address each aspect. In the past five years, Google has undergone approximately 36 major algorithm updates, which can significantly impact optimization strategies.
There are four primary optimization areas that we focus on during your SEO campaign, all of which work hand-in-hand to improve SEO:
Image Source: FirstPageSage
On-page SEO involves optimizing the content, structure, and keywords of a website for search engines and users. This can range from optimizing the URL or heading to image alt tags or internal links.
A great part of content optimization is creating quality and engaging blog posts. This is an ongoing process, but it plays an integral role in the performance, SEO, and UX of your website. In fact, all content optimization on your website, whether it be a blog post or product page, helps boost your search engine rankings.
Did you know that SEO takes place both on and off your website? Off-page SEO involves using tools to improve search engine rankings by building the authority, reputation, and credibility of a website in the eyes of Google and users.
Key components of off-page SEO include backlinks, social media, and influencer marketing. In fact, backlinks are one of the top three ranking factors for Google.
The top-ranked search results have 3.8x more backlinks than low-ranked search results. At Up Inc., we create hundreds of powerful backlinks to your website as part of your SEO campaign.
Technical SEO involves optimizing the website to make it easier for search engines to index, crawl, and discover pages more efficiently. Technical SEO often addresses things like fixing broken links, improving page speed, adding XML sitemaps, and eliminating page errors.
On average, websites have a 404 error on 2.4% of their pages. 95% of websites have 3XX redirect issues, which can lead to issues with UX and SEO.
The primary difference between on-page SEO and technical SEO is where these optimizations take place - on-page optimization is primarily front-end, while technical optimization is primarily back-end.
Image Source: Unbounce
A key part of user experience optimization is analyzing user behavior in order to create a more friendly, seamless, accessible, and aesthetic experience for users. This helps boost conversation rates, increase customer loyalty, and enhance overall experience.
A part of your SEO campaign with our E-commerce agency involves selecting Target Keywords and Target Pages.
Target Keywords, which are typically determined at the start of your SEO campaign, are carefully selected based on specific criteria.
We consider factors like search volume, the competitive landscape, geographic location (if applicable), and business goals. We choose Target Keywords that are most likely to rank high in Google while improving SEO and enhancing brand image.
Target Pages (or Target URLs) are key pages that are associated with Target Keywords. They are carefully selected after analyzing the SEPRs for the associated Target Keyword. Target Pages are optimized for the associated Target Keyword, which can include optimizing the URL, headings, content, and images.
Target Pages can potentially be any page on your website, including blog posts or landing pages. The optimization of the Target Page will help boost its rankings in Google for the Target Keyword and countless other keywords.
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Website optimization can positively impact your key business metrics. A holistic approach to SEO will have a lasting and positive impact on countless aspects of your business. Here's what you can expect from your successful SEO campaign:
Optimizing the content, structure, and keywords of your website will increase your position in SERPs. A primary objective of SEO is to rank on page 1 of SERPs for as many relevant keywords as possible, which boosts brand recognition, increases sales, and drives business growth.
Users aren't overly interested in digging for information - in fact, only 0.44% of users visit the second page of Google search results. This means most users only click on the results on page 1 of SERPs. Optimizing your website to rank on the first page of search results for as many relevant keywords as possible is crucial.
Image Source: HubSpot
Again, it takes a holistic and synergistic approach to significantly impact your website's performance in SERPs. Website optimization practices like image optimization, creating external links, keyword research, and utilizing visual content will all help increase visibility on SERPs.
When your site undergoes web optimization, it will be able to generate more organic traffic. The improved search engine rankings allow more users to see and click through your website. This, in turn, translates to improved brand visibility, increased sales, and enhanced credibility with Google.
In fact, organic search is the top traffic source for all websites.
Organic search results are far more effective than paid search results, as the top organic search result receives an average of 19x more clicks than the top paid search result. Users view organic results as more trustworthy and valuable than paid results.
Users have a specific desire that should be satisfied when they visit your website. Whether they're looking for a skincare product to clear their acne or insight into the latest nail art trends, enhancing the user experience (UX) of your website will make it easier for them to find solutions and get answers.
88% of customers are less likely to return to a website after a bad user experience, such as slow loading or poor navigation features. 75% of customers judge the credibility of a website based on its aesthetic.
Image Source: GoodFirms
SEO ensures that users have a smooth and beneficial experience when navigating through your website, whether they read one blog post or browse your entire product collection.
Improving user experience helps to boost conversions, improve brand image, decrease bounce rate, and retain loyal customers.
SEO has a profound effect on your business metrics and organic reach. However, as a business owner, you're likely thinking about the ways that SEO can drive sales and attract customers.
Website optimization helps to convert visitors into customers by improving user experience through content, structure, and design. By analyzing user behavior, you can use SEO to identify weak areas, conduct A/B tests, and optimize key conversion funnels. (A conversion funnel is a series of steps that a user takes to be converted from a visitor to a customer.)
This valuable insight will give you the knowledge and tools to refine and improve your website and user experience in order to boost conversion rates. Conversion rate optimization is an integral part of website optimization.
Now that you know the benefits and strategy behind website optimization, it’s a good idea to give you a refresher on what website optimization really is.
“Website optimization”, also known as “search engine optimization” or “SEO”, is the process of using tools, strategies, and experiments to improve performance, drive sales, enhance visibility, increase conversions, and achieve business goals. Websites that are optimized for search are more likely to see an increase in organic traffic, which is essential for any business in the digital space.
In fact, 53% of all website traffic is organic traffic. Organic traffic is more likely to convert into sales due to the genuine interest of the user.
Image Source: BrightEdge Research
Website optimization typically has a few key objectives, which, when achieved, can create a synergistic and compounding effect. That's why taking a holistic approach to website optimization can be beneficial. This process includes addressing areas like analytics, front-end design, back-end development, and copywriting.
Some of the benefits are:
Managing and maintaining an optimized website takes time, effort, and consistency. SEO is key to keeping your website running smoothly and attracting new or existing buyers.
Website optimization isn't a one-and-done kind of deal. It's an ongoing process that requires consistency, time, and attention to keep up with the changing digital landscape. At Up Inc., we use website optimization tools and specialized techniques to ensure that we stay on top of the ever-changing digital landscape and drive organic traffic. As an E-commerce marketing agency, this is how we give our clients real results that take their online sales to the next level.
Between 2020 and 2021, we were able to 35x the organic traffic of one luxury beauty company, which resulted in them ranking for 6,500 keywords in Google's Top 100 results.
From improving website speed to creating quality content, there are many aspects of a successful optimization strategy. At Up Inc., our SEO campaigns are designed to help your business reach new heights in the digital space and beyond.
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Up Inc. eCommerce Agency is a digital marketing agency based in Los Angeles, CA. Founded in 2021, Up Inc. specializes in eCommerce, generating growth for brands by focusing on visibility, customer loyalty, and digital revenue. For more SEO tips and industry insights, follow us on Facebook, Instagram, and LinkedIn.
