The Importance Of Blogging When Running A Business

April 17, 2023
Up Inc.

Why Blogs Are Important

If you don't have a blog on your website, then what are you doing? Blogging can not only help you get up to 55% more website visitors but can also increase your ranking potential by 434%.

Key Takeaways

  • 71% of bloggers say SEO is the most important source of traffic to your website
  • Posts with over 3,000 words get 138% more visitors than posts that have fewer than 500 words
  • 61% of online shoppers in the US say they made a purchase after getting a recommendation from a blog post
  • Blogs have been rated as the 5th most trusted source for accurate online information
  • Content marketing produces 3x more leads than paid search
  • 77% of people regularly read blogs online
  • 75% of online shoppers say they use social media as a part of their buying process
  • 61% of Americans spend 3x more time consuming blog content than they do email content

With statistics like that, taking up blogging seems like a no-brainer. And those are just a fraction of the benefits that blogging has to provide.

Running an online business is no easy feat. But if you want to leverage the benefits of blogging to your business's advantage, then you'll want to read the rest of this article.

See Related: A Step-By-Step Guide To Developing A Content Marketing Strategy

#1. Regular Blog Content Increases Website Traffic

Indexed page

Everyone's looking for fresh content these days. And business blogging offers you the perfect opportunity to create content that satiates readers' and consumers' hunger for knowledge.

From a marketing strategy perspective, blogs generate interest in your brand while driving more traffic to your website.

In fact, blogging can help your website get up to 55% more website visitors.

But that doesn't even capture the full picture. When you write blog posts that are well-written and speak to your target audience, you also increase the chances of readers sharing your content to their own social media feeds.

According to Moz, blogs that are 3,000-10,000 words long get the most shares.

So much for folks having a short attention span nowadays! Suffice it to say, a well-written blog can do more for your marketing strategy than you might think.

#2. It Can Increase Your Search Engine Optimization

Industry leaders

Driving traffic to your website offers its own set of benefits. Namely, when you drive traffic, it increases brand awareness while also signaling to Google and other search engines that you're a trustworthy website users want to engage with.

71% of bloggers say SEO is the most important source of traffic to your website.

That's because Google likes to reward websites that have built trust and authority among their target audiences, which you can do easily with a consistent schedule of new content and with the right SEO efforts. But the benefits of blogging don't end there.

Having a blog can increase your ranking potential by 434%.

This means that creating content that's relevant and valuable may even increase your rank across the search engine results pages! Plus, when search engines reward your website in this way, you have a greater chance of increasing your inbound links, which comes with its own set of advantages.

As an SEO company with 35+ years of experience, we've seen and documented our SEO and blog content marketing strategies that have helped businesses reap these benefits and more.

From 2020-2021, we managed to 35x one luxury beauty company's organic visitor growth, resulting in 605 unique organic sales in 10 months and ranking them for 6,500 keywords in Google's Top 100 results.

Suffice it to say, there are plenty of ways that blogging - with the right SEO strategies, of course - can help increase your brand's visibility.

#3. Relevant Content Provides Value To Your Customers

keyword stuffing

Earlier we mentioned that longer blogs with relevant and valuable information tend to get shared more. But that's not the only reason you should focus your efforts on quality blog writing.

Posts with over 3,000 words get 138% more visitors than posts with fewer than 500 words.

This means that folks are looking for blogs with substantial value to offer. An essential part of any marketing strategy is building trust with customers.

And a great way to do that is by providing them with content that actually benefits them in their everyday lives. Of course, you can still advertise your brand in each new blog and include a different call to action each time.

But ultimately, readers and consumers are looking for blogs with relevant information that can better their day-to-day lives. When blogs offer that kind of value, customers and readers alike will be more inclined to remain loyal to your business, returning to your website for each new blog that offers creative ways to alleviate their pain points.

Need more convincing? Check out how our unique blog marketing strategy helped this one luxury beauty company 35x their website's organic search traffic.

#4. Blogging Also Helps You Build Trust With Potential Customers

Website site

You've likely done research before giving a business your money, right? And where did you conduct said research?

Probably by looking around that business's website, then researching reviews about that business through a blog.

61% of online shoppers in the US say they made a purchase after getting a recommendation from a blog post.

Suffice it to say that blogs play an important role in the conversion process. Blogs provide an informal look into a business, giving potential customers a chance to see behind the scenes.

And with the number of people blogging their reviews of purchases in real-time, it's no wonder that blogs have become a trusted source for information.

In fact, blogs have been rated as the 5th most trusted source for accurate online information. 

And with so much information on the Internet, as is, this statistic in and of itself speaks to the true testament of blogs and their ability to provide credibility to your brand.

Bonus: 13 Ways To Increase Organic Traffic To Your Website

#5. A Business Blog Allows You To Generate Leads

Blogging website

Alright, we've talked about how blogs increase your rankings across search engines and whatnot. But how do blogs contribute to generating actual leads?

Well, as we said before, blogs offer an informal look into your business, giving potential customers the chance to get to know your brand before they purchase. You might think that paid ads are a better way of grabbing people's attention, but...

Content marketing produces 3x more leads than paid search.

That's because people don't want to be the target of an advertisement. All that screams is, "Give us your money!"

But business blogging says, "This is what we're about. Stick around if you like what you see!" Now, which approach sounds more appealing to you?

Using your blog to softly advertise your brand throughout is a much gentler approach to marketing. But it gives readers and customers alike the chance to decide for themselves whether they want to make a purchase.

#6. Tracking Each Blog Post Helps You Understand Your Target Audience And Their Needs

Company that blogs

Blogging has many benefits - that much we already know. But the unique thing about a blog is how it allows you to track each blog post's performance according to how customers engage with them.

77% of people regularly read blogs online.

That's a lot of people looking for answers. So as you flood your website with blog post after blog post, make sure you pay attention to the blog posts that are doing exceptionally well.

Ask yourself why this blog might be doing better than others, and look at how the blog may address your customer's needs. This is a great way to strategize your future blogging efforts while responding to your customer base in real time.

After all, customers want to give their business to brands that know how to meet their needs. Otherwise, what's the point?

#7. Blog Posts Can Be Repurposed For Social Media

Driving traffic

Nowadays, it's not enough to rely solely on email marketing or solely on social media. Instead, having a multichannel marketing strategy is the best way to increase your chances of reaching as many customers as possible.

But as an SEO company, we understand that coming up with that much content on a weekly or monthly basis can be exhausting. Luckily, blogs can easily be repurposed to make new forms of content for your social media feed as well as your email marketing campaigns.

Not sure what to include in your next email blast? Feature your newest blog post and encourage customers to read up on the latest!

Don't know what to publish next on your social media page? Highlight your latest blog and make Instagram tiles out of each major header used throughout the blog!

75% of online shoppers say they use social media as a part of their buying process.

Whether it's looking up reviews or getting to know the voice of your brand, social media is a great tool that allows you to capitalize on your blogs while helping you repurpose content in the meantime.

#8. Fresh Content Increases Brand Awareness And Attracts New Website Visitors

Content marketing goals

"Brand awareness" was the big buzzword of the 2010s. But that's not to say it's not just as important today in 2023.

Increasing your brand awareness through multimedia representation is a surefire way to generate new leads and prove to Google that you're a website worth trusting and rewarding.

In fact, 49% of agencies identified increasing brand awareness as their top 2023 goal.

With so many different brands and websites out there, it's important to be able to set yourself apart. Luckily, blogging allows you to do exactly that.

Sure, there are several sites that have blogs. But when you create content that's unique, valuable, and speaks to the pain points of your customers, then there's no reason for Google not to reward you and make your site more visible to other users on the Internet.

Final Thoughts

At Up Inc., we understand the importance of blogging, especially as it relates to SEO. So if you're not quite sure where to start, consider reaching out so we can help you harness all the benefits that blogging has to offer. 

Keep Reading: What Is E-A-T And How Can It Help You Master SEO?

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Up Inc. eCommerce Agency is a digital marketing agency based in Los Angeles, CA. Founded in 2021, Up Inc. specializes in eCommerce, generating growth for brands by focusing on visibility, customer loyalty, and digital revenue. For more SEO tips and industry insights, follow us on FacebookInstagram, and LinkedIn.

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