Important changes to your product pages can make your product visibility explode on Google. Our experienced, scientific approach to on-page tuning helps get you there.
3. Blog Content Strategy
The benefit of a comprehensive blog strategy is three fold; 1) It increases brand and product visibility. 2) It positions you as an authority in your market. 3) Places your brand in front of your ideal customers.
4. Website Placements
How popular are your products across the web? We acquire links and product placements on reputable, niche-relevant websites. Extremely important for visibility & for increasing your organic customer traffic.
Want to see how the Organic Traffic Framework can be applied to your business?
Hello, I'm Cliff, Lead Strategist @ Up Inc. Please read the below carefully.
Hi, I'm Cliff Sarcona, Founder of Up Inc.
Please read the below carefully.
When you run an eComm business…
Your products are only half the equation.
Sure, you obviously need good ones, but…
You also need people to buy them.
That part ain’t new.
You didn’t get as far as you are without knowing that.
And you’ve seen some success.
You’ve got some traffic — either paid or organic.
But you’re not as far as you COULD be.
Not yet.
Right?
Because you’re still not on page one of Google.
Or if you are, it’s likely because you dumped a ton of money into ads.
And that's not very sustainable.
Is it?
Yet your competitors?
Some hang onto those top spots forever.
Even if you’ve got the same (or better) products than them.
Not fair, right?
How dare they beat the Google beast with organic reach while you struggle to barely hold onto page two!
How dare they be more visible than you!
There are people out there with their wallets open, actively looking to spend cash and buy the very things you’re selling, and gosh darn it, that money should belong to you!
But it doesn’t.
Wonder how your competitor wins?
Simple.
SEO.
“But I tried SEO once and it didn’t work.”
Here’s why:
One: You didn’t play long enough.
SEO is a long-game strategy and it produces amazing results, but…
It doesn’t happen overnight.
(But you don’t have to dump as much money into it as you think.)
Two: You hired the wrong guy.
Sadly, this business is filled with people who over-promise and under-deliver.
And for that, I’m sorry.
But I’m not them.
Those guys come and go.
I’ve been doing this for ten years.
Hey, I’m Cliff Sarcona, from Up Inc.
And there are three things I do really well: 1) Eat 2) Pet dogs 3) Help you increase organic customer traffic, so you can boost sales without sacrificing your time or overwhelming your in-house team
I’m guessing number three is the hottest potato in your basket right now.
Use the link at the end and you can book a free demo with me, where I will show you exactly how I can bring your business to page one of your keyword search results.
Then schedule a call and I’ll give you a free SEO analysis.
And I’ll tell you all the words you should focus on right now.
Those quick wins will make a difference.
But, full disclosure, it’ll take more to make big moves.
And some of the back-end optimization gets REALLY technical.
There’s a lot to tinker with.
But I can do it for you.
Not for free, obviously.
And it might take a few months.
That’s “the catch” I guess.
Depending on your business, the returns will be worth it.
Can’t say for sure until I peek under your hood, but most eCom businesses have LOTS of opportunities right in front of them.
So if you want to find out how much your business can grow?
Do you know who your customers are? Have you designed the simplest, most effective pathway to search and discover your products? Asking all the right questions gives you a competitive edge in your marketing strategy.
-Tai Bonilla Marketing Director, Up Inc.
Introducing...
The Search & Discover Roadmap
Our onboarding process clearly defines an effective marketing strategy for you in 3 steps:
Where The Rubber Meets The Road
You've put in the time, and built a Search & Discover Roadmap with us. Now it's time to put those strategies to work.
Search Engine Optimization (SEO)
An Up Inc. signature service, our clients consistently see significant growth - even up to 800% - from our eCommerce SEO campaigns.
Social Media Content
If you take a “see what sticks” approach to social media or don’t have a good grasp of “the gram,” there’s a better way! We create content that boosts visibility and engagement.
Social Media Advertising
Know your audience, and go where they are. Whether it’s an ad on Instagram, Facebook, or an emerging platform, target each customer with laser focus and meaningful messaging.
Conversion Rate Optimization (CRO)
We optimize your product pages and checkout experience for more sales - still one of the most powerful ways convert more visitors into paying customers.
Blog Content Strategy
We establish you as an authority so customers come to your blog for answers and valuable information. Plug into Up Inc.’s brainpower and boost your visibility.
E-mail Campaigns
Go beyond the inbox and get customers to come full circle. We write subject lines so subscribers can’t help but click, and punchy copy that converts calls to action into repeat sales.
Influencer Marketing
Make collaborations count. Identify who your customers trust and tap into those networks. Expand your audience so people feel like they’re responding to the recommendation of a friend, not an ad.
Web Development
We have you covered across all major platforms, from Wordpress, to Shopify, to BigCommerce and beyond, we build beautiful & effective websites for YOUR target audience.
Branding & Design
What’s the emotion you want to evoke? How can you exceed expectations? Master your messaging and decide on a style, logo and color palette that’s worthy of the brand you’ve worked so hard to build.
Engage in our unique process that clearly defines your ideal customer, and builds your campaigns around THEM.
STEP TWO
Buyer Transformation
If you’re selling proudcts via eCom, ultimately, you are selling happiness! Be the solution by transforming your customers from sad to satisfied.
STEP THREE
Map Their Journey
From sparking awareness to generating product excitement to inspiring brand evangelists, our Search and Discover roadmap is the guide to increased sales & revenue.
Growing your revenue rests on the rock-solid foundation of a strong digital strategy.
√ Can handle an influx of new sales and/or customers √ Want an end-to-end partner focused on driving organic traffic √ Have a dedicated marketing budget
We look forward to learning more about your marketing goals!
"We have more than doubled the traffic coming from Google, and are so inundated with new business we're struggling to hire and keep up. Great company!"
- Scott Q.
Up Inc. Client Google Review
”
"We're very pleased, not only with the work that Up Inc. does, but the kind of man that Cliff [from Up Inc.] is."
- Adam C.
Up Inc. Client
Noah B.
"I love working with Up Inc. They are clear, make data based decisions, and take the time to do things right. The first 3 months... I closed $26,000 in business directly from their efforts. My traffic has TRIPLED!"
Google Review
Malcolm B.
"There are no replacements for people who take the extra step and go the extra mile. I've never worked with anyone who is as dedicated and loyal to their clients. You will not regret working with Up Inc."
LinkedIn Recommendation
David H.
"Up Inc. knows what it takes to get your business in front of relevant customer traffic. Coupled with their content-driven social media services, I'd recommend them any business looking to get ahead of their competitors."
LinkedIn Recommendation
Nathan T.
"They took us through their Search & Discovery Method, and it had immediate benefits for our business development process. Our search ranking on Google has gone through the roof as well. We're beyond impressed.
Google Review
Pinney M.
"Since working with Up Inc,, our website’s visitor traffic has increased more than 300%. They have been super responsive from the beginning, always ready to help and does not hold back anything, and that goes a long way with us."
Google Review
Donna W.
I know if I have an idea, I can call them and it will be executed quickly and down to the last detail. I'm happy I found you, because of the revenue we've been able to bring in together!
LinkedIn Recommendation
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On average, only 54% of marketers feel confident in their ROI measurement across digital channels, leaving them with more questions than answers about the returns from their overall spending. Key Takeaways Many SEOs think that linking out to high-authority sites helps send trust signals to Google 42...
Is blogging still relevant in 2023? If you think it isn't, then you might want to consider the fact that 86% of content marketers use blog posts as part of their marketing strategy. Key Takeaways WordPress users alone produce 70 million new posts each month 71% of bloggers say that SEO is the most i...
Today’s eCom marketplace is only getting more and more competitive. But with 82% of businesses reporting that SEO had a positive impact on their overall marketing performance and goals in 2022, you have to admit there's something of value there. Key Takeaways 82% of survey respondents reported SEO...
Paid advertising may seem like the best strategy in today's competitive market. But 88% of marketers who have an SEO strategy in place expect to maintain or increase their investment in 2023. Key Takeaways 53% of businesses get their overall web traffic from search engines 54.4% of global website tr...
More than 92% of American businesses have adopted the use of social media marketing campaigns. Can you count your business in this majority stat? If not, you may want to reconsider just how much social media can do for you. Key Takeaways On average, Internet users spend 151 minutes per day on soci...
All signs are pointing to another recession in 2023. However, we also know that most companies only analyze about 12% of their collected data, leaving 88% of opportunities (and threats) unnoticed. Key Takeaways SEO drives 1,000%+ more traffic than organic social media Blogging influences 6% of eComm...
Digital marketing is a beast - A beast whose current worth in the U.S. alone is estimated at $460 million. SEO in digital marketing combines the best of both worlds: Focused on organic growth and on-page optimization, SEO can leverage your digital marketing efforts like paid search never could. Key ...
If you don't have a blog on your website, then what are you doing? Blogging can not only help you get up to 55% more website visitors but can also increase your ranking potential by 434%. Key Takeaways 71% of bloggers say SEO is the most important source of traffic to your website Posts with [&helli...
Despite what it may seem, Google E-A-T is not the new Postmates. E-A-T has less to do with food, and more to do with quality content consumption. Key Facts E-A-T stands for Expertise, Authoritativeness, and Trustworthiness An additional "E" was added in December 2022 to convey the importance of Expe...
Content is King. But what's a king without a strategy behind the crown? At A Glance 44% of marketers currently use buyer personas to better under their buyer's journey 29% of marketers are projected to start using personas in the next 12 months Storytelling can boost conversion rates by 30% 64% of m...
Up Inc. was started on the premise that marketing doesn't have to be a "black box" accessed by the few. We aim to not only gain significant results for our clients, but also educate, collaborate, and communicate with them about what it takes to truly change the trajectory of their business. Let's work together. Get Started >>
